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Louis Vuitton |
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Parent company |
Louis Vuitton Moët Hennessy (LVMH) |
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Category |
Apparel and accessories |
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Sector |
Lifestyle and retail |
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Tagline/ slogan |
Louis Vuitton |
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Usp |
The Louis Vuitton brand is known for its stylish elegant luxurious bags |
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Louis Vuitton STP |
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Segment |
Rich working women having a taste for clean cuts n designs in bags and apparels. |
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Target group |
Premium segment urban men and women |
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Positioning |
Elegant and modern apparels and accessories |
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Louis Vuitton SWOT analysis |
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Strengths |
1. Louis Vuitton is one of the oldest fashion houses with more than 150 years of history 2. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products 3. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world 4. The brand is available exclusively in more than 450 stores in 50+ countries 5. Louis Vuitton also makes custom tailored products for its few elite customers 6. The brand has a clientele including international celebrities 7. Extremely high brand recall and global presence 8. Advertising and marketing using celebrities like sports stars, film stars are effective 9. Louis Vuitton has more than 10,000 employees globally 10. The company has been recognized regularly as one of the most valuable & luxury brands |
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Weaknesses |
1. Immense competition in the segment makes market share growth for Louis Vuitton slow 2. Fake imitations affects brand reputation and hurt sales |
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Opportunities |
1.The company needs to adopt the current fashion trends to stay in business 2. Louis Vuitton can engage customers online and increase business through ecommerce platforms 3. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles 4. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton |
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Threats |
1. Fake products all around the world affects the business 2. Economic crisis, pandemics and recession can adversely affect Louis Vuitton's business 3. Government policies on international trade can slowdown operations 4. Increasing competitor activity can lead to decline of sales for Louis Vuitton |
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Competition |
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Competitors |
1. Chanel 2. Christian Dior 3. Burberry 4. Ralph Lauren 5. Prada 6. Zara 7. Gucci 8. Hugo Boss 9. Hermès 10. Versace 11. Valentino |
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Louis Vuitton
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