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Gucci |
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Parent Company |
Kering - Gucci Group (PPR) |
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Category |
Apparel and Accessories |
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Sector |
Lifestyle and Retail |
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Tagline/ Slogan |
Quality Is remembered long after price is forgotten |
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USP |
Gucci is a leading in innovative luxury fashion brand |
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Gucci STP |
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Segment |
Premium apparel and clothing |
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Target Group |
Middle aged, High Income, High status individuals |
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Positioning |
Gucci is projected as a sophisticated brand and Innovative |
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Gucci SWOT Analysis |
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Strengths |
1. Gucci has a strong brand image and brand equity globally in the world of fashion 2. Gucci has a very effective distribution across all international locations 3. The brand has a strong value chain with suppliers and retailers 4. There are more than 400 directly operated stores of Gucci and more than 10,000 employees worldwide 5. Has a huge product portfolio like apparel, clothing, wallets, watches etc. 6. Gucci has partnered with UNICEF as a part of CSR initiative 7. Associations with automobile companies like Ford, General Motors, Fiat added brand value 8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand 9. Gucci has a good online presence due to digital marketing across social media platforms & availability through leading ecommerce platforms |
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Weaknesses |
1.Has to invest huge money in order to protect and maintain its brand image 2.Gucci has to face losses because of cheap fake imitations of the brand worldwide |
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Opportunities |
1. Gucci can tap emerging luxury markets in emerging economies like India, China & others 2. Creating competitive advantage in different business segments can be an opportunity for Gucci 3. To target the youth segment which stylish designs |
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Threats |
1. Extremely competitive segment means limited market share growth for Gucci 2. Product substitution is easily available, which can affect its business 3. Being a global brand, it is vulnerable to global price fluctuations, recession, pandemic etc. |
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Competition |
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Competitors |
1. Chanel 2. Christian Dior 3. Burberry 4. Ralph Lauren 5. Prada 6. Zara 7. Louis Vuitton 8. Hugo Boss 9. Hermès 10. Versace 11. Valentino |
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Gucci
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